price-oriented

price-oriented
прил.
1) марк. ориентированный на цену (о потребителях, придающих основное значение цене товара, а не известности марки и т. п.; также о маркетинговой политике, форме конкуренции и т. п., основанных главным образом на ценовых преимуществах и ценовой борьбе)

price-oriented buyer — ориентированный на цену покупатель

The same consumer, who is highly brand oriented when purchasing a car, may be highly price oriented when buying eggs. — Тот же потребитель, который при покупке автомобиля придает очень сильное значение марке, может быть в значительной степени ориентирован на цену при покупке яиц.

price-oriented competition — ориентированная на цену конкуренция, ценовая конкуренция

price-oriented strategy — ориентированная на цену стратегия

price-oriented policy — ориентированная на цену политика

See:
2) эк. недорогой, дешевый (о товарах)

price-oriented products — недорогие товары

See:
price 1. 1), 1. 1)

Англо-русский экономический словарь.

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